Brand Specialist - Timezone

Who are we?
 

TEEG (The Entertainment & Education Group) is one of the world’s largest family entertainment brands and includes our brands Timezone, Zone Bowling & Kingpin. Across New Zealand & Australia we have over 100 venues; all devoted to creating remarkable experiences for our guests! Our Support Office is based in Newmarket and has a creative, collaborative & hard-working team culture. We work HARD but we sure know how to have FUN!

Responsibilities

We are seeking a motivated Brand Specialist for Timezone to join our Marketing team in Newmarket! Reporting into the Marketing Director, the Brand Specialist will play a pivotal role championing brand standard, execution and taking ownership of the Timezone brand! 

You will also be responsible for:

• Execution of Timezone brand standards across all touch points to hit key goals, delivering against the brand strategic direction and goals
• Supporting development of strategy, messaging, and target audience to effectively communicate the brand proposition
• Champion the Timezone brand with input into the Guest Plan closely aligning with the overall marketing strategy supporting the company’s goals
• Successfully manage and champion new brand ideas and development, from concept development to implementation
• Development and delivery of marketing campaigns end-to-end, initiating operational process requirements, briefing third party agencies and sourcing products to completion and reporting
• Implementing and communicating marketing activities and product initiatives to our venue teams
• Planning and executing social media strategy, content creation and production, working closely with content creators, influencers and social media agencies
• Analysing the market using data, reporting & research, working closely with the team to understand relevant guest experiences and ensuring continuous improvement.
• Being a true brand ambassador for all things Timezone!

Skills and Experience

This role would suit a self-driven and proactive candidate with strong commercial acumen who is seeking to make their mark in a global company.

The ideal candidate will possess:

• A minimum of 5+ years of experience within a Marketing/Brand Management role
• Prior experience within retail, hospitality or FMCG industries is highly regarded
• Demonstrated skills in business management, budgeting, planning, and reporting
• Excellent communication skills with the ability to engage key decision makers/stakeholders and drive strategy
• Strong analytical skills with the ability to interpret data, market research, and consumer insights.
• A high level of attention to detail and a creative mindset with a keen eye for design and brand aesthetics.
• A strong sense of commercial acumen with the ability to work autonomously and take initiative.
• The epitome of our values: FUN, OBSESSED, PARTNER, REAL and REMARKABLE!

What you’ll get!

• A reputable organisation within Entertainment that is on a growth trajectory and offers future job growth,
• An envious learning environment to develop your skill set and career.
• Incredible discounts + perks across all brands – Timezone, Zone Bowling & Kingpin
• Being a part of a culture that will make you jump out of bed in the morning,
• Enjoy working for a company that truly embraces change & moves FAST!