Marketing Automation Specialist

About the role

Our goal at Vocus is to accelerate our journey to provide brilliant customer experiences across all products and segments. Not only that but deliver it in a way where every customer journey is seamless between channels and consistent between products and segments. The pace of change in the telecommunication's Industry in terms of regulation, technology and customer expectations creates a unique opportunity for us to build new ways of customer engagement that will revolutionize customer interaction models as we know them today.

You will be a part of the SFMC Automation team, building journeys and campaigns that optimise business outcomes by ensuring that we target the right people, in the right place and the right time with the appropriate messages.

Your work will support the delivery of our personalisation & automation efforts to effectively promote our products and services to our existing and future target market.

 What you’ll be doing day-to-day 

• Create and deliver end-to-end campaign execution, including campaign design, experimentation, implementation, and documentation. This involves building automation capabilities for both "always on" customer activity and "ad hoc" sends, primarily using the Automation tool - Salesforce Marketing Cloud. Such deliveries will involve knowledge in SQL, HTML & CSS.
• Be a model representative of the SFMC Automation Team in meetings and other interactions within the business. Do this by demonstrating high levels of expertise in SFMC and effectively communicating and managing stakeholders.
• Lead reporting requests for MA campaigns in SFMC. And support marketing, product, and customer service teams in driving campaign and communication effectiveness. This includes ongoing optimisation of journeys, trigger selection, and targeting, with the aim of improving customer experience, marketing results, and SFMC functionality.
• Act as a custodian of SFMC by actively monitoring, maintaining, troubleshooting, and resolving SFMC issues that may arise. Additionally, assist with quality control and oversight on campaigns and other team members' builds.
• Stay updated on emerging trends and industry best practices in personalization and marketing automation, as well as the supporting technology. Provide recommendations and implement changes to leverage these trends, especially in relation to the Vocus Martech Stack.

 What you’ll bring to this role.

• Experience and Expertise: You have 3-5 years of experience working within the marketing field and 4+ years of hands-on experience with Marketing Automation technologies. While Salesforce Marketing Cloud is preferred, experience with Marketo, Pardot, or Eloqua would be highly regarded. Familiarity with the Telecommunications or Energy sectors is also beneficial.
• Passion and Interest: You have a strong interest in personalization, data-driven decision-making, optimization, and automation technologies. You love marketing automation and the technology that supports it.
• Skills and Understanding: You understand data, triggers, and how to respond to them to meet customer and business needs. You also recognize that automation technology solutions require planning and work, rather than a simple 'big green button' to push.
• Collaboration and Communication: You have experience interpreting briefs from stakeholders and working with analytical, marketing, or product teams. You provide valuable input on projects by considering possible pitfalls that others on the team may have overlooked.
• Attention to Detail and Quality Control: Attention to detail is a point of pride for you. This level of attention means you are comfortable questioning your fellow team members when something seems awry, focusing on quality over quantity.

What We Offer 

Working at Vocus will give you rewarding experiences and the opportunity to do extraordinary work. You will enjoy: 

• Diverse and dynamic teams with a supportive and inclusive culture. 
• Supportive career development plans with comprehensive ongoing training, support, and development opportunities. 
• Flexible hours and a hybrid working environment 
• Generous discounts on power, gas, mobile and internet; plus, discounts to over 400 retailers. 
• Competitive leave benefits, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and much more. We also offer a fifth week of annual leave when you hit five years of service! 
• Study assistance programs to excel your personal growth, learning and development. 
• Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective. 

Working at Vocus is never just a job – it’s personal. We’re crazy about our customers and believe our people are the difference. Our wonderfully diverse team and a vibrant culture define us. We care about the impact we have on our people, our customers, and our communities and are committed to operating as a responsible, ethical business. 

We pride ourselves on setting audacious and ambitious goals and believe that we can play our part in changing the Australian telecommunications landscape and make a fundamental difference to people’s lives. 

With us, you’ll have the opportunity to lead and inspire teams, work on projects that are shaping the future of telecommunications and become part of a culture that thrives on creativity, encourages new ideas, and provides a collaborative and inclusive environment.  

About Us 

As Australia’s specialist fibre and network solutions provider, we own and operate 25,000km of secure, high-capacity fibre connecting people, businesses, governments, and communities across Australia to the world. Through our well-known retail brands, we deliver simple and affordable broadband, mobile, voice and energy services with the purpose of Building Critical Connections. Enabling Better Possibilities.  

Ready to take the next step? 

If you like the sound of this role and think you’d do a great job, but are worried you don’t tick every box, we encourage you to back yourself – we know that diverse groups are less-likely to apply for roles they’re not 100% qualified for, but just as likely to succeed at them!  

We are a proud equal opportunity employer committed to providing a safe, diverse, and inclusive working environment where all our team members feel like they belong. We know diversity makes us stronger and we encourage applications irrespective of background, age, origin, gender, sexual orientation, identity, or ability.   

If you feel comfortable, please let us know if you have any accessibility requirements upon application, so we can make any adjustments required to support you throughout our recruitment process.